One day, one of our friends was feeling little low and needed a dose of Serotonin - a happiness hormone. He started browsing for apps on Play Store to read motivational quotes from famous people and movies/tv series. Based on the download counts and good reviews, he downloaded some of them. However, when he looked at all the apps, he could not find one which had a good user experience and quality content. He decided to take the challenge of developing it and he approached us for the help.
A good logo always transcends the right message about the company and its area of functionality. For this project, we wanted to design a simple logo without any convoluted curves or shadows. We sketched many ideas on the paper and finally decided something which was simple and intuitive. As our focus was on displaying quality quotes, we used the word Q inside the quotation marks with closing quotation mark on the right bottom.
It represents Quality Quotes.
These issues resulted in decreased retention rate, more uninstalls and an unhappy user base.
Lack of good user experience and quality of content.